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E-Commerce
Companies can turn the Internet into a profitable sales and interaction channel, by taking advantage of the available functionality in the areas of e-marketing, e-selling, e-service, and e-analytics.
- Support demand generation through the Internet. Comprehensive support for catalog management, content management, campaign execution, customer segmentation, and personalization, let companies generate additional revenue through a Web-based channel
- Business-to-business (B2B) or business-to-consumer (B2C) selling processes on the Internet. Customers can be provided with personalized content and interactive sales and self-service features, and streamline sales and fulfillment operations
- Companies can enable customers to perform service-related tasks
- Companies can track and use Web behavior to target customers and drive future marketing activities
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